Advertising and Public Relations Research

Advertising and Public Relations Research

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.%XHIBITaamp;#0; Nonequivalent Group, Posttest Only %XPERIMENTALaamp;#0; 4REATMENT 0OSTTEST 8 O1 O2 online merchant tracking future purchases of customers who did and did not register complaints with the companya#39;s customer serviceanbsp;...

Title:Advertising and Public Relations Research
Author:Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
Publisher:Routledge - 2015-01-05


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