Advertising and Identity in Europe

Advertising and Identity in Europe

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With examples from Scandinavia to the Iberian Peninsula, this is a structured assessment of the impact of advertising, in terms of culture and in terms of business, across the national boundaries of is beyond the scope of a paper of this length, and must await a more appropriate format. Our proposal is to examine ... A simple analysis or identification of rhetorical devices would not serve to bring out their full force. For in advertising aanbsp;...

Title:Advertising and Identity in Europe
Author:Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner
Publisher:Intellect Books - 2000


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