With examples from Scandinavia to the Iberian Peninsula, this is a structured assessment of the impact of advertising, in terms of culture and in terms of business, across the national boundaries of Europe.study is beyond the scope of a paper of this length, and must await a more appropriate format. Our proposal is to examine ... A simple analysis or identification of rhetorical devices would not serve to bring out their full force. For in advertising aanbsp;...
|Title||:||Advertising and Identity in Europe|
|Author||:||Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner|
|Publisher||:||Intellect Books - 2000|