Advanced Focus Group Research

Advanced Focus Group Research

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Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.Moderator as Analyst Focus group moderators are responsible for developing the discussion guide, which sets the agenda ... notes, things in the discussion that the analyst should pay attention to, and report writing; they do not discuss details.

Title:Advanced Focus Group Research
Author:Edward F. Fern
Publisher:SAGE Publications - 2001-06-25


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