Coaches and athletic program administrators face a wide array of challenges as they attempt to ensure that their programs are efficient and effective. Difficult decisions are made on a daily basis regarding issues such as facility scheduling, fundraising, travel budgeting, and marketing. Their decisions concerning those and other matters determine a programa s current and future success. The Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching, 2nd Edition, guides future practitioners and current professionals in adapting the tools utilized by todaya s top business managers to assist them in meeting the demands they face on a daily basis. In developing the second edition of this text, author Dr. Richard Leonard, a former coach himself at the collegiate level, updated the concepts of coaching administration to include the most recent business models and applied those theories to the professions of coaching and athletic program administration. While the foundational information from the widely adopted first edition remains intact, this new edition of The Administrative Side of Coaching offers a greater focus on practical application of coaching administration. Updates include new chapter designs, contemporary support references, additional administrative philosophies, and a more comprehensive coverage of the individual topics of coaching administration.keting: A global-managerial approach (10th ed.). New York ... Essentials of marketing: A global-managerial approach (11th ed.). ... New York, NY: Free Press . Porter ... Organizational behavior: Concepts, controversies, applications (8th ed. ).
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