Ad $ Summary

Ad $ Summary

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Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.BRAND NAME-CLASS CODE A YTD MEDIA BRAND NAME-CLASS CODE YTD MEDIA PARENT COMPANY ... 1, 3 M CASTROL MOTOR DIL LOCAL DISTRIBUTOR T211 2.0 E¾ CARSON PIRIE SCOTT 3 NE¾ AlAPPARELMDMENI E²E¾E¾N‚ 3.1 M ... G120 23.3 M CATERPILLAR LIET TRUCRS 3320 113.2 M CARTIER COLLECTION SPSRTSMEAR Mgn A113 13, 1 M ... MP CATERPILLAR TRACTOR C0 GENERAL PROMOTION 3320 393, 3 M CARTIER MRITING INSTRUMENTS 3322 33, 1 Manbsp;...

Title:Ad $ Summary
Publisher: - 1980


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