Ad Critique teaches advertising, marketing, and management students--both the qsuitsq and the qcreativesq--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.How to Deconstruct Ads in Order to Build Better Advertising Nancy R. Tag ... The original ad has been seen by over tens of millions of YouTube users. ... After acquiring three days worth of questions, the agency filmed the Old Spice spokesguy directly answering over 183 of them with personalizing details, including theanbsp;...
|Title||:||Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising|
|Author||:||Nancy R. Tag|
|Publisher||:||SAGE Publications - 2011-12-14|