Aaker on Branding

Aaker on Branding

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An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.In automobiles, for example, market dynamics were driven by innovations represented by brands such as Forda#39;s Mustang and Taurus, the VW Bug, Mazdaa#39;s Miata, Chryslera#39;s Minivans, Toyotaa#39;s ... In services, there is IDEO, the innovation firm, anbsp;...

Title:Aaker on Branding
Author:David Aaker
Publisher:Morgan James Publishing - 2014-07-15


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