By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.The Toiler essay makes as much fun as it can from the absurdities which it sees, but it also hints darkly and jokingly at the ... to be such that this becomes a very early example of what was to happen for the whole of the advertising history of theanbsp;...
|Title||:||A Study in Eighteenth-century Advertising Methods|
|Author||:||Francis Cecil Doherty|
|Publisher||:||Edwin Mellen Press - 1992-01-01|