A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.Rather than choosing a path of manufacturing many copies of the same parts, the family made a conscious decision to stay within their repair business niche and to not become a ... wea#39;re here and available to help a neighbor who breaks her lamp, or a guy who comes in with a snow blower to be fixed. ... And, as a craftsman, every piece of work that we do is delivered in 180 A Simple Path to Sustainability.
|Title||:||A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses|
|Author||:||Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell|
|Publisher||:||ABC-CLIO - 2011-03-03|