A Quick Start Guide to Social Media Marketing

A Quick Start Guide to Social Media Marketing

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Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.Sony developed an award-winning digital campaign for the BRAVIA LCD TV, following the shooting of the now famous a#39;Ballsa#39; advert where 250, 000 coloured balls were fired out of cannons down the hills of San Francisco. Sony observed fromanbsp;...

Title:A Quick Start Guide to Social Media Marketing
Author:Neil Richardson, Ruth M Gosnay
Publisher:Kogan Page Publishers - 2010-09-03


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