A New Way to Pay

A New Way to Pay

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The world's payment infrastructure is going through a major upgrade to EMV, the smart card standard mandated by Europay, Mastercard and Visa to combat fraud. But EMV also offers significant opportunities for creating competitive advantage. Aneace Haddad's 'A New Way to Pay' is about enabling cardholders and merchants to see card payment as something exciting and different, so that they will focus on the added value that your card provides, rather than the cost it represents.significantly higher positive impact on the perceptions of departing customers when the service employee looked them in the eye. ... Credit and debit card payment technology providers have focused exclusively on making the transaction as fast and as secure as ... The moment of purchase is one of the very few moments when a customer is holding your card in their hands, touching it, getting ready to useanbsp;...

Title:A New Way to Pay
Author:Aneace Haddad
Publisher:Gower Publishing, Ltd. - 2005


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