A Destiny of Choice?

A Destiny of Choice?

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In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs wasa€”or at least should bea€”the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the countrya€™s transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.1 He was angry at his troublesome car, angry at the dealership, and angry at its mechanicsa#39; inability to fix the problem. ... without a car, he could not buy a reliable car, and he could not seem to buy the service required to make it reliable. And he ... Few resorted to violence and, fortunately for that California dealera#39;s mechanics, Matters did not follow through on his threat to whip someone that daya€”much asanbsp;...

Title:A Destiny of Choice?
Author:David Blanke, David Steigerwald
Publisher:Lexington Books - 2013-02-21


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