4-D Branding

4-D Branding

4.11 - 1251 ratings - Source

Offers a universal model (q4-D brandingq) which can be used to create new brands or revitalize existing ones. It identifies four fundamental brand characteristics: functional, social, mental and spiritual. The book should inspire all entrepreneurs, particularly those involved in dot.com start-ups.It was rated seventh in customer satisfaction - the top six were all luxury cars - Lexus, Infiniti, Acura, Mercedes-Benz, Cadillac, and Jaguar. Customers even gave Saturn high marks on the service they received when their cars were recalled.

Title:4-D Branding
Author:Thomas Gad
Publisher:Pearson Education - 2001-01


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